Ethnography has become something of a buzzword
in recent years. It is talked about and invoked in
disciplines ranging from anthropology and ethnology
to literature, history, business administration and
design studies. Textbooks that teach ethnography
tend to imbue students with the impression that
ethnography is a mode of systematic investigation
by which the researcher gets closer to the realities of
people’s everyday lives. But how straightforward are
these processes in reality?
As ethnography spreads into new folds of research both
within and without the academy, the contributions in
this volume demonstrate the manner in which field
methods are adjusting, transforming or taking new
forms altogether. If textbooks might lead students
to believe that observations and interviews are the
grounds upon which “good” ethnography can regularly
be produced, the authors in this volume take as their
point of departure the realization that ethnography is
being used in a multitude of different contexts which
forces them – and us as readers – to question the
“regularities” and “irregularities” of their own work.
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